The "Process Folks" need to walk fine lines of balance in the world of software application development, IMHO...
While process is good, it is not an end-all. In factory work, Taylorism-based processes can be very valuable. In knowledge work, they can be very stifling and counter-productive. For so long, folks have tried to break up software development into factory-like chunks of processes. If you have that kind of software work, then automate it with a tool, not a human
Striking the balance is part of the engineering mindset; but this requires good inputs from many sources, including stakeholders, marketing, users, architects, business folks, infrastructure, tech support, QA, etc.
Okay, so there are lots of complaints about SCRUM MASTER certifications being handed out like expensive candy. But is that really what the complaint is about?
Or, is it something else?
#2 does, quite frankly, involve a whole (heck of a) lot more than the world's best scrum master.
Building an application is a lot like gardening, or better, farming.
Are you doing a quick app (maybe a flower pot), or a mission-critical app -- where you need sustainable farming techniques?